Accurate Guidelines For Ideal KEYWORD Density In A Website Development

What do you know about keywords? Essentially, they educate the search engines about your content. But, too many can also get you a bad name. Keyword density is vitally important and you should learn how to get this right to achieve a perfect combination.

There are also other ways to optimise besides just keywords and density. Use keyword phrases. Many keywords are well known, these days. For example, if you put “chocolate” into a search engine, you will get millions of returns. Someone can wade through the first ten pages (highly unlikely) and still not find exactly what they are looking for.

Instead of doing this, they will approach it differently. Instead of one word they will enter something like “chocolate peanut butter cookies.” Now we are becoming much more targeted. If you are in the business of selling recipes, then you would be much better off using the second phrase instead of just that one key word.

A Keyword Myth.

When it comes to online business development, you might think that common sense is the best approach to keyword selection, but you are not always right. You might mistakenly think that if a particular keyword is the right one to attract customers, you should use it everywhere. So far, you are right.

This is where many people take the wrong road. Putting them everywhere doesn’t necessarily mean stuffing your content like a keyword burrito. At one time, you may have gotten away with that, but search engines have evolved much like anything else. They are smart enough to know that a keyword is not going to appear in every third sentence as the normal course. This is keyword stuffing.

Learn About Keyword Density.

A typical search engine is difficult for the average person to understand as it is composed of a tricky mix of algorithms. All we know is that it tells the bots to do their thing and they do it. They search for keywords that are entered into the search box on thousands and thousands of sites, blogs and the lot, indexed all over cyberspace.

The calculation of keyword density tells us how many of those words appear within a specific piece of text. For instance, if your article is around 500 words, bots will calculate how many times a certain word appears within that text. Internet gurus used to always say that a safe keyword density was anywhere from 3-10%.

But, search engines have their own ideas about what constitutes the proper density for their rankings. Now, it can be as low as 1-3%. For a 500 word article, that would be 5-15 occurrences for any keyword. Most tend toward the lower range here to be safe. Besides, in 500 words, encountering the same keyword fifteen times may seem a little banal depending on your subject matter.

Keyword density also takes into account the number of words in your target keyword. What is called longtail online business marketing is now popular and can really focus in on your content to reach a tighter and more clearly defined market.

Keyword density is appropriate for your website development, generally. Using keywords in picture tags, as anchor text within content and as subheadings as well as headlines will also get you noticed. The content will get people to visit you over and over, but your entire website will be the linchpin that can help you gain and stay on the first page of search results.

Michelle Dale is The Managing Director of Virtual Miss Friday, an Executive Virtual Assistant who assists businesses and individuals with achieving their professional goals. Want to find out more about online business building success strategies? Contact VMF Now!

Tags: internet business, internet marketing, Online Business, SEO, website development

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