Seven Things to Know to Successful Split Tests Sorta Technical Stuff

For testing purposes and the examples we give, were going to be using Googles Website Analyzer which is a part of Google Analytics. Why? Well, for one, because its free and thus accessible to everyone ; and secondly, because its a darn good testing platform free or not.
Googles Website Optimizer is [...]

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Becoming a Reliable Expert with Blogs

As I mentioned in the last post in the series, How to Use the Free Tools Available to Brand Yourself as a Trusted Expert, the following step in using blogs to become a Trusted Expert is to kick off your own blog.
So, how do you decide what to blog about? Well, you [...]

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Becoming a Reliable Authority with a Blog

As I discussed in the last post in the series, How to Use the Free Tools Available to Brand Yourself as a Trusted Expert, the following step in using blogs to become a Trusted Expert is to kick off your own blog.
So, how does one decide what to blog about? Well, you [...]

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