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	<title> &#187; blogging</title>
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		<title>Becoming a Sought After Expert Through a Blog</title>
		<link>http://www.go4webmarketing.com/goblog/online-business-promotion-and-marketing/becoming-a-sought-after-expert-through-a-blog-770.php</link>
		<comments>http://www.go4webmarketing.com/goblog/online-business-promotion-and-marketing/becoming-a-sought-after-expert-through-a-blog-770.php#comments</comments>
		<pubDate>Sat, 05 Dec 2009 16:08:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Business, Promotion and Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[make money online]]></category>
		<category><![CDATA[trusted expert]]></category>

		<guid isPermaLink="false">http://www.go4webmarketing.com/goblog/online-business-promotion-and-marketing/becoming-a-sought-after-expert-through-a-blog-770.php</guid>
		<description><![CDATA[As I mentioned in the last post in the series, How to Use the Free Tools Available to Brand Yourself as a Trusted Expert, the following step in using blogs to become a Trusted Expert is to start your own blog.  
So, how does one decide what to blog about?  Well, you might [...]]]></description>
			<content:encoded><![CDATA[<p>As I mentioned in the last post in the series, <a href="http://www.johncow.com/how-to-use-the-free-tools-available-to-brand-yourself-as-a-trusted-expert/" target='_blank'>How to Use the Free Tools Available to Brand Yourself as a Trusted Expert</a>, the following step in using blogs to become a Trusted Expert is to start your own blog.  </p>
<p>So, how does one decide what to blog about?  Well, you might blog about anything actually, but since this series is about the best way to make your online business more successful, I&#8217;d recommend that you do it about your business and your products ( niche ).  Duh.  </p>
<p>Precisely what about your business may be tougher to decide.  </p>
<p>do some research ( you should really know from your reading / commenting phase ) and see what&#8217;s out there in your niche.  Is there an opening that you might fill?  Is there some information about your class that you think is necessary to get out there, and that will resonate with your Buyer Personas?  Then thatis what your blog should be about.  </p>
<p>Now here&#8217;s the list you&#8217;re going to want to know before you start your blog : </p>
<p>* Your Domain ( URL ).  Is it going be an extension of your current main website, or will it have a novel name with branding and just point back to your site?  Or is your blog going to be the main site?  If so , you also have to decide what persona and feel you need your blog to have, that may influence the domain, tagline, and name you select.  If youare already adding your blog to your current site, then you are somewhat limited as to choice, as it should relate back to the first site in some way.  But if your blog is the whole site, then the sky and your imaginativeness in the limit.  <br />* The tagline remember that both the name and the tagline become searchable, so you need to pick them meticulously to make certain that you&#8217;re indexing under the right keywords for your business.  <br />* The name ( seems easy, but you&#8217;ll probably spend a little more time coming up with this than all of the rest ).  </p>
<p>The reason why I&#8217;m informing you to take some time to come up with these 3 things is this : while you can change them later, as the search engines will reindex a site and youwill maintain your rankings, but youwill lose something more intangible &#8211; the branding and peronsa that you had built with that name or URL.  </p>
<p>So, while you can go back and change it afterwards, putting a little thought and effort into it before you start will save you a headache and a bunch of rebranding after.  </p>
<p>Here are the other stuff you&#8217;ll need to know when starting your own blog : </p>
<p>Your design.  There are a lot of software selections out there with customizable interfaces.  If you have already got an appear and feel that you like for your website, you can tweak it and use it for your blog.  Or, if you would like something a touch more stand-alone, you can just use the same colours ( to connect it to your most important site ) but has a totally different feel and look.  You can always go back and modify it later, so don&#8217;t stress out about this one as much.  Design is much more of a learning experience, and and you will be testing elements to know exactly what your buyers want ( and do not worry, we&#8217;ll get to that part later, too ).  </p>
<p>Your voice.  Blogs, more than any other kind of writing on the net, need to have a personality.  The most successful blogs have their own unique voice that is so strong that you can just about imagine the person speaking when youare reading it.  And although Ihave done posts on good grammar before, you want to walk a fine line yes, use good grammar and spelling whenever it&#8217;s possible, but you can also take liberties if it suits your voice.  I have used non-good grammar thingies ( see ) where it&#8217;s appropriate.  But if you keep to good grammar in each other way, it&#8217;ll be apparent that you are doing otherwise for color and humor instead of that you donot know any better.  </p>
<p>Above all, keep in mind that your blog is meant to be about you and your business.  Don&#8217;t try to be something that you are not a large part about being a Trusted Expert is the fact that you are authentic.  </p>
<p>final point on this topic&#8230;  Just start a blog.  I&#8217;m significant here and I highly advocate everybody have a blog that is on a topic they are keen about and particularly if they need to be seen as a professional in that niche.</p>
<p>Attention All You Who Bloggers Are Struggling to <a href="http://www.johncow.com" target='_blank'>Make Money Online</a> and Want Results Now! &ldquo;ANNOUNCING! New FREE 130+ Page Case Study That Reveals Step by Step Exactly What You Need to Know to Build a Profitable Business Not Just a Blog!&rdquo;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.go4webmarketing.com/goblog/online-business-promotion-and-marketing/becoming-a-sought-after-expert-through-a-blog-770.php/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Becoming a Trusted Expert Through Blogs</title>
		<link>http://www.go4webmarketing.com/goblog/online-business-promotion-and-marketing/becoming-a-trusted-expert-through-blogs-705.php</link>
		<comments>http://www.go4webmarketing.com/goblog/online-business-promotion-and-marketing/becoming-a-trusted-expert-through-blogs-705.php#comments</comments>
		<pubDate>Wed, 18 Nov 2009 00:26:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Business, Promotion and Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[make money online]]></category>
		<category><![CDATA[trusted expert]]></category>

		<guid isPermaLink="false">http://www.go4webmarketing.com/goblog/online-business-promotion-and-marketing/becoming-a-trusted-expert-through-blogs-705.php</guid>
		<description><![CDATA[As I mentioned in the last post in the series, How to Use the Free Tools Available to Brand Yourself as a Trusted Expert, the next step in using blogs to become a Trusted Expert is to kick off your own blog.  
So, how does one decide what to blog about?  Well, you [...]]]></description>
			<content:encoded><![CDATA[<p>As I mentioned in the last post in the series, <a href="http://www.johncow.com/how-to-use-the-free-tools-available-to-brand-yourself-as-a-trusted-expert/" target='_blank'>How to Use the Free Tools Available to Brand Yourself as a Trusted Expert</a>, the next step in using blogs to become a Trusted Expert is to kick off your own blog.  </p>
<p>So, how does one decide what to blog about?  Well, you might blog about anything actually, but since this series is about the best way to make your online business more successful, I&#8217;d advocate that you do it about your business and your products ( niche ).  Duh.  </p>
<p>Exactly what about your business may be more difficult to decide.  </p>
<p>Do some research ( you should really know from your reading / commenting phase ) and see what&#8217;s out there in your niche.  Is there a gap that you might fill?  Is there some information about your class that you believe is necessary to get out there, and that will resonate with your Buyer Personas?  Then thatis what your blog should be about.  </p>
<p>Now here&#8217;s the list youare going to want to know before you start your blog : </p>
<p>* Your Domain ( URL ).  Is it going be an extension of your present main website, or will it have a novel name with branding and just point back to your site?  Or is your blog going to be the main site?  If so , you also must decide what persona and feel you would like your blog to have, that may influence the domain, tagline, and name you select.  If you&#8217;re already adding your blog to your present site, then you are somewhat limited as to choice, as it should relate back to the original site in some shape.  But if your blog is the whole site, then the sky and your inspiration in the limit.  <br />* The tagline remember that both the name and the tagline become searchable, so you want to pick them conscientiously to make sure that you&#8217;re indexing under the right keywords for your business.  <br />* The name ( seems easy, but you will potentially spend a little more time coming up with this than all the rest ).  </p>
<p>The reason why I am informing you to take a while to come up with these 3 things is this : while you can change them later, as the search engines will reindex a site and you&#8217;ll maintain your rankings, but youwill lose something more unsubstantial &#8211; the branding and peronsa that you had built with that name or URL.  </p>
<p>So, while you can go back and change it afterwards, putting a little thought and effort into it before you start will save everyone a headache and some rebranding after.  </p>
<p>Here are the other things you will need to know when starting your own blog : </p>
<p>Your design.  There are a lot of software selections out there with customizable interfaces.  If you have already got an appear and feel that you like for your website, you can alter it and use it for your blog.  Or, if you&#8217;d like something a little more stand-alone, you can just use the same colours ( to connect it to your principal site ) but has a very different feel and appear.  You can always go back and tweak it later, so don&#8217;t stress out about this one as much.  Design is much more of a learning experience, and plus you&#8217;ll be testing elements to know exactly what your buyers want ( and don&#8217;t worry, we&#8217;ll get to that part later, too ).  </p>
<p>Your voice.  Blogs, more than any other kind of writing on the net, have to have a personality.  The most successful blogs have their own unique voice that&#8217;s so strong that you can almost imagine the person speaking when you&#8217;re reading it.  And although Ihave done posts on good grammar before, you need to walk a fine line yes, use good grammar and spelling whenpossible, but you may take liberties if it suits your voice.  I have used non-good grammar thingies ( see ) where it&#8217;s acceptable.  But if you keep to good grammar in each other way, itis going to be clear that you are doing otherwise for color and humor instead of that you don&#8217;t know any better.  </p>
<p>Above all, keep in mind that your blog is supposed to be about you and your business.  Don&#8217;t try and be something that you are not a big part about being a Trusted Expert is the fact that you are authentic.  </p>
<p>final point on this topic&#8230;  Just start a blog.  I am serious here and I highly advocate everyone have a blog that&#8217;s on asubject they are keen about and especially if they need to be regarded as an expert in that niche.</p>
<p>Attention All You Who Bloggers Are Struggling to <a href="http://www.johncow.com" target='_blank'>Make Money Online</a> and Want Results Now! &ldquo;ANNOUNCING! New FREE 130+ Page Case Study That Reveals Step by Step Exactly What You Need to Know to Build a Profitable Business Not Just a Blog!&rdquo;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Becoming a Reliable Expert with Blogs</title>
		<link>http://www.go4webmarketing.com/goblog/online-business-promotion-and-marketing/becoming-a-reliable-expert-with-blogs-653.php</link>
		<comments>http://www.go4webmarketing.com/goblog/online-business-promotion-and-marketing/becoming-a-reliable-expert-with-blogs-653.php#comments</comments>
		<pubDate>Sat, 07 Nov 2009 06:40:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Business, Promotion and Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[make money online]]></category>
		<category><![CDATA[trusted expert]]></category>

		<guid isPermaLink="false">http://www.go4webmarketing.com/goblog/online-business-promotion-and-marketing/becoming-a-reliable-expert-with-blogs-653.php</guid>
		<description><![CDATA[As I mentioned in the last post in the series, How to Use the Free Tools Available to Brand Yourself as a Trusted Expert, the following step in using blogs to become a Trusted Expert is to kick off your own blog.  
So, how do you decide what to blog about?  Well, you [...]]]></description>
			<content:encoded><![CDATA[<p>As I mentioned in the last post in the series, <a href="http://www.johncow.com/how-to-use-the-free-tools-available-to-brand-yourself-as-a-trusted-expert/" target='_blank'>How to Use the Free Tools Available to Brand Yourself as a Trusted Expert</a>, the following step in using blogs to become a Trusted Expert is to kick off your own blog.  </p>
<p>So, how do you decide what to blog about?  Well, you could blog about anything truly, but since this series is about the best way to make your web business more successful, I might advocate that you do it about your business and your products ( niche ).  Duh.  </p>
<p>Precisely what about your business may be more difficult to decide.  </p>
<p>Do some research ( you should already know from your reading / commenting phase ) and see what&#8217;s out there in your niche.  Is there a gap that you could fill?  Is there some information about your class that you think is important to get out there, and that may resonate with your Buyer Personas?  Then thatis what your blog should be about.  </p>
<p>Now here&#8217;s the list of things you&#8217;re going to need to know before you start your blog : </p>
<p>* Your Domain ( URL ).  Is it going be an extension of your present main website, or will it have a unique name with branding and just point back to your site?  Or is your blog going to be the main site?  If so , you also need to decide what persona and feel you want your blog to have, which will influence the domain, tagline, and name you choose.  If you&#8217;re already adding your blog to your present site, then you are somewhat limited as to choice, as it should relate back to the original site in some shape.  But if your blog is the entire site, then the sky and your inspiration in the limit.  <br />* The tagline remember that both the name and the tagline become searchable, so you want to pick them meticulously to make certain that you&#8217;re indexing under the right keywords for your business.  <br />* The name ( seems straightforward, but you&#8217;ll potentially spend a little more time coming up with this than all of the rest ).  </p>
<p>The reason why I&#8217;m telling you to take time to come up with these three things is this : while you can change them later, as the search engines will reindex a site and you&#8217;ll maintain your rankings, but you&#8217;ll lose something more intangible &#8211; the branding and peronsa that you had built with that name or URL.  </p>
<p>So, while you can go back and change it thereafter, putting a little thought and effort into it before you start will save you a headache and some rebranding after.  </p>
<p>Here are the other things you&#8217;ll need to know when starting your own blog : </p>
<p>Your design.  There are a lot of software decisions out there with customizable interfaces.  If you have already got an appear and feel that you like for your internet site, you can tweak it and use it for your blog.  Or, if you&#8217;d like something a little more stand-alone, you can just use the same colors ( to connect it to your principal site ) but has a very different look and feel.  You can always go back and change it later, so don&#8217;t stress out about this one as much.  Design is far more of a learning experience, and plus you&#8217;ll be testing elements to know exactly what your buyers want ( and do not worry, we will get to that part later, too ).  </p>
<p>Your voice.  Blogs, more than any other kind of writing on the net, need to have a personality.  The most successful blogs have their own unique voice that is so strong that you can virtually imagine the person speaking when you&#8217;re reading it.  And though Ihave done posts on good grammar before, you want to walk a fine line yes, use good grammar and spelling whenever possible, but you may take liberties if it suits your voice.  I have used non-good grammar thingies ( see ) where it&#8217;s suitable.  But if you keep to good grammar in each other way, itis going to be clear that you are doing otherwise for color and humor instead of that you don&#8217;t know any better.  </p>
<p>Above all, bear in mind that your blog is meant to be about you and your business.  Don&#8217;t try to be something that you&#8217;re not a gigantic part about being a Trusted Expert is the fact that you are authentic.  </p>
<p>last point on this topic&#8230;  Just start a blog.  I&#8217;m serious here and I highly recommend everybody have a blog that is on asubject they are obsessed about and especially if they need to be seen as knowledgeable in that niche.</p>
<p>Attention All You Who Bloggers Are Struggling to <a href="http://www.johncow.com" target='_blank'>Make Money Online</a> and Want Results Now! &ldquo;ANNOUNCING! New FREE 130+ Page Case Study That Reveals Step by Step Exactly What You Need to Know to Build a Profitable Business Not Just a Blog!&rdquo;</p>
]]></content:encoded>
			<wfw:commentRss>http://www.go4webmarketing.com/goblog/online-business-promotion-and-marketing/becoming-a-reliable-expert-with-blogs-653.php/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Becoming a Reliable Authority with a Blog</title>
		<link>http://www.go4webmarketing.com/goblog/online-business-promotion-and-marketing/becoming-a-reliable-authority-with-a-blog-604.php</link>
		<comments>http://www.go4webmarketing.com/goblog/online-business-promotion-and-marketing/becoming-a-reliable-authority-with-a-blog-604.php#comments</comments>
		<pubDate>Tue, 27 Oct 2009 08:50:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Online Business, Promotion and Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[make money online]]></category>
		<category><![CDATA[trusted expert]]></category>

		<guid isPermaLink="false">http://www.go4webmarketing.com/goblog/online-business-promotion-and-marketing/becoming-a-reliable-authority-with-a-blog-604.php</guid>
		<description><![CDATA[As I discussed in the last post in the series, How to Use the Free Tools Available to Brand Yourself as a Trusted Expert, the following step in using blogs to become a Trusted Expert is to kick off your own blog.  
So, how does one decide what to blog about?  Well, you [...]]]></description>
			<content:encoded><![CDATA[<p>As I discussed in the last post in the series, <a href="http://www.johncow.com/how-to-use-the-free-tools-available-to-brand-yourself-as-a-trusted-expert/" target='_blank'>How to Use the Free Tools Available to Brand Yourself as a Trusted Expert</a>, the following step in using blogs to become a Trusted Expert is to kick off your own blog.  </p>
<p>So, how does one decide what to blog about?  Well, you might blog about anything truly, but since this series is about the way to make your online business more successful, I&#8217;d counsel that you do it about your business and your products ( niche ).  Duh.  </p>
<p>Exactly what about your business may be tougher to decide.  </p>
<p>do some research ( you should already know from your reading / commenting phase ) and see what&#8217;s out there in your niche.  Is there an opening that you might fill?  Is there some information about your category that you believe is necessary to get out there, and that will resonate with your Buyer Personas?  Then thatis what your blog should be about.  </p>
<p>Now here&#8217;s the list of things youare going to want to know before you start your blog : </p>
<p>* Your Domain ( URL ).  Is it going be an extension of your existing main website, or will it have a novel name with branding and just point back to your site?  Or is your blog going to be the main site?  If so , you also must decide what persona and feel you want your blog to have, which will influence the domain, tagline, and name you choose.  If you&#8217;re already adding your blog to your current site, then you&#8217;re somewhat limited as to choice, as it should relate back to the original site in some shape.  But if your blog is the entire site, then the sky and your imagination in the limit.  <br />* The tagline remember that both the name and the tagline become searchable, so you need to pick them conscientiously to make certain that you&#8217;re indexing under the right keywords for your business.  <br />* The name ( seems simple, but you will possibly spend a little more time coming up with this than all of the rest ).  </p>
<p>The reason why I am telling you to take a while to come up with these three things is this : while you can change them later, as the search engines will reindex a site and you may maintain your rankings, but you may lose something more unsubstantial &#8211; the branding and peronsa that you had built with that name or URL.  </p>
<p>So, while you can go back and change it afterwards, putting a little thought and effort into it before you start will save you a headache and a bunch of rebranding after.  </p>
<p>Here are the other things youwill have to know when starting up your own blog : </p>
<p>Your design.  There are a large amount of software choices out there with customizable interfaces.  If you have already got afeel and look that you like for your internet site, you can tweak it and use it for your blog.  Or, if you would like something a bit more stand-alone, you can just use the same colours ( to connect it to your main site ) but has a very different feel and appear.  You can always go back and change it later, so don&#8217;t stress out about this one as much.  Design is much more of a learning experience, and plus you&#8217;ll be testing elements to grasp exactly what your buyers want ( and don&#8217;t worry, we will get to that part later, too ).  </p>
<p>Your voice.  Blogs, more than any other kind of writing on the net, need to have a personality.  The most successful blogs have their own unique voice that&#8217;s so robust that you can almost imagine the person speaking when you&#8217;re reading it.  And though I&#8217;ve done posts on good grammar before, you want to walk a fine line yes, use good grammar and spelling whenever it&#8217;s possible, but you may also take liberties if it suits your voice.  I have used non-good grammar thingies ( see ) where it&#8217;s suitable.  But if you keep to good grammar in each other way, itis going to be apparent that you&#8217;re doing otherwise for color and humor rather than that you don&#8217;t know any better.  </p>
<p>Above all, remember that your blog is supposed to be about you and your business.  Don&#8217;t try and be something that you are not a gigantic part about being a Trusted Expert is the fact that you are authentic.  </p>
<p>last point on this topic&#8230;  Just start a blog.  I am serious here and I highly recommend everyone have a blog that&#8217;s on asubject they&#8217;re obsessed about and especially if they want to be seen as a professional in that niche.</p>
<p>Attention All You Who Bloggers Are Struggling to <a href="http://www.johncow.com" target='_blank'>Make Money Online</a> and Want Results Now! &ldquo;ANNOUNCING! New FREE 130+ Page Case Study That Reveals Step by Step Exactly What You Need to Know to Build a Profitable Business Not Just a Blog!&rdquo;</p>
]]></content:encoded>
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