Sometimes, Even When You Arrive On Page One You Still Do Not Achieve The Business

March 16th, 2010 by admin

The whole premise of Online Marketing is to bring in extra sales for your organisation. Or else what would be the point? Sometimes though, you can go through the whole method with the Website Optimization Company, get on to page one and then just wait. Why is it that sometimes getting on to page one of the Search Engine Placement results still doesn’t bring in the customers? The searcher numbers are there, you can see that from the data supplied by the Website Optimization Company, but you are not getting any extra business.

The first thing to do is to make certain that you have a relatively decent hit counter, ideally one that will not only tell you how many visitors you are getting, but which pages they are looking at, which pages they leave from and how long they spend on the site and each page. The first answer this will give you is whether people are actually coming to the site. If that is the case then you know the online marketing and your snippet are working, the issue must lie elsewhere. If visitors are coming through to the site then the issue is most likely with the content on your site. Does it provide what they were hunting for? Does it provide this as fast as they would like it and are your ordering process or next steps instructions obvious and inviting? It is vital that visitors to your site know almost instantly what to do if they want to buy something from you, wasting time searching for the right segment of the site irritates visitors and encourages them to visit a competitor. There could be something wrong with any of these bits of information and you should check through it all logically to isolate the problem. The good news is that if your keywords are on page 1 then the feedback on any changes will be very quick. Make sure that you make any changes in isolation and then follow the results of the changes. If you do several alterations at once you will not know which was the problem area, or if it was a combination of a few different things.

If your hit counter indicated that the visitors are simply not picking you from the list of 10 Search Engine Placement results then the problem could be the text that the engine is showing within your entry. Or it could be that the wrong keywords have been selected at the outset. The former is easy to rectify the latter means that the whole process is wasted and that would be a very great pity indeed. But, before you are hasty and undo the work done to date, analyse your prospective clients. Is this a purchase that they would make straight away or do they need time to consider the offering, come back and check the website a few times and finally, a month or so later, actually call you to begin the purchase process. If yours is a product like this, do not expect instant results as soon as your site hits page one.