SEO and Why You Should Integrate It To Be a Trusted Expert

November 21st, 2009 by admin

You may not realize it, but the things which will make you a trustworthy Expert will also help you with your SEO

That may improve your natural ranking with Google

that may help people looking for your service find you in the top of the search rankings

Which makes them think about you as a Trusted Expert!

See how that works?

If you want to be a trusted Expert ( and of course you do ) you need to be all over SEO. Thats because people inherently trust natural search results more than pay-per-click ads when they do a search.

Why?

It doesn’t matter what the logical truth is, its the visceral emotional reaction ( I’m such a genius for knowing that huge word ) that counts, and gets folks to take action. So, if you need to be considered a trusted Expert in a certain niche, then you want to rank well in your target keywords.

you can expect this post to be full of SEO tricks, but what you dont realize is that youhave already been doing a lot already to improve your SEO, if youhave been doing all the things that Ive recommended to become a Trusted Expert ( and you have been doing those things, havent you cause here is the previous post in the series if you missed it Press Releases the More Technical Stuff

- Your blog. Google and the other search engines loves them some blogs. Each time you post, you improve your credibility and your standing with Google. Blogs are also a great way to target new keywords a good blog post with the correct keyword density ( 2-5% ) can bring you in a large amount of new folks if focused in the right way.

- your internet press room. Again, Google loves anything that provides fresh content, and youre going to be posting each single promotional release you send out ( and again, you are sending promotional releases out now, right? ) This is particularly important as the online press release services only keep your publicity releases indexed for a little while. Anyone searching on the terms you utilized in those press releases after that time will be directed to your internet press room / latest stories area. And if you dont have an area for your promotional releases, then theyll end upat someone elses websites.

outside your Trusted Expert content, there are a tons of basic technical things you have to be doing to boost your SEO.

Have a Google friendly site map and submit it to the google webmaster tools.
Add your primary keyword phrase to your title, description & keyword tags (only one time in each)
Use a robots.txt file.
Use your alt tags and add your primary keyword to one of them (most important is to describe the image but when possible add a keyword to one of them)
Check for broken links and images (Google hates errors)
Have your main keyword in an h1 tag (only once)
Link to related high authority resources (Google likes seeing you offering visitors relevant info and linking to high authority sites)
Make sure no two titles and descriptions on your site are the same (Google often deems this as duplicate content, even though the pages might be completely different)
Internally link to your main pages with the keyword anchor text you want to rank for (internal linking is very important and often overlooked)

There are a lot of other tips to improve your SEO, but this is the best place to start. Like a lot of things about being a reliable Expert, it all returns to the content. Correctly targeted content not only brands you as a Trusted Expert, but it also improves your SEO and makes it simpler for people to find you, which helps them to see you as a reliable Expert.

Funny how reciprocal that is well I think so anyhow sort of.

learn more about becoming a trusted expert and how you can Make Money Online.