SEO and How to Integrate It To Be a Trusted Expert

November 15th, 2009 by admin

You may not realize it, but the things that may make you a trustworthy Expert will also help you with your SEO

Which will improve your natural ranking with Google

which will help people searching for your product or service find you in the head of the search rankings

Which makes them think about you as a Trusted Expert!

See how that works?

If you want to be a trusted Expert ( and of course you do ) you need to be all over SEO. Thats because folk inherently trust natural search results more than pay-per-click ads when they do a search.

Why?

It does not matter what the logical truth is, its the visceral emotive reaction ( Iam such a genius for understanding that huge word ) that counts, and gets people to take action. So, if you want to be considered a trusted Expert in a certain niche, then you want to rank well in your target keywords.

You may expect this post to be full of SEO tips and tricks, but what you do not realize is that youhave already been doing a lot already to enhance your SEO, if youhave been doing all the stuff that Ive recommended to become a Trusted Expert ( and you have been doing those things, havent you cause here is the prior post in the series if you missed it Press Releases the More Technical Stuff

- Your blog. Google and the other search engines loves them some blogs. Each time you post, you improve your credibility and your standing with Google. Blogs are also a great way to target new keywords a good blog post with the proper keyword saturation ( 2-5% ) can bring you in a large amount of new people if focused in the right way.

- your internet press room. Again, Google loves anything that provides fresh content, and you are going to be posting each single publicity release you send out ( and again, you are sending promotional releases out now, right? ) This is particularly important because the online press release services only keep your publicity releases indexed for a short while. Anyone searching on the terms you employed in those promotional releases after that time will be directed to your internet press room / latest stories area. And if you do not have an area for your promotional releases, then theyll end upat somebody elses websites.

outside your Trusted Expert content, there are a tons of basic technical things you have to be doing to improve your SEO.

Internally link to your main pages with the keyword anchor text you want to rank for (internal linking is very important and often overlooked)
Make sure no two titles and descriptions on your site are the same (Google often deems this as duplicate content, even though the pages might be completely different)
Check for broken links and images (Google hates errors)
Have your main keyword in an h1 tag (only once)
Add your primary keyword phrase to your title, description & keyword tags (only one time in each)
Use a robots.txt file.
Have a Google friendly site map and submit it to the google webmaster tools.
Use your alt tags and add your primary keyword to one of them (most important is to describe the image but when possible add a keyword to one of them)
Link to related high authority resources (Google likes seeing you offering visitors relevant info and linking to high authority sites)

There are a lot of other tips and tricks to enhance your SEO, but this is a good place to start. Like many things about being a trustworthy Expert, it all returns to the content. Correctly centered content not only brands you as a Trusted Expert, but it also improves your SEO and makes it simpler for folks to find you, which helps them to see you as a reliable Expert.

Funny how reciprocal that is well I think so anyway kind of.

learn more about turning into a trusted expert and how you can Make Money Online.