Online Copywriting course Tips – 10 Ways To Make Your Ad Command Attention. Points to Be Aware of
Making your ad command attention by using graphics that draw the eye to particular features or benefits, charts to explain numbers, different fonts and formatting to make parts of the text stand out from the rest so someone giving a sales letter a casual glance or skimming over the full text will still get the gist of the piece can be a powerful way to convey your message. Too many flashing images or graphics or text though can be distractions so do not overdo it.
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1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a person’s eye and also support your product claims.
2. Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.
3. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmers eye with one quick glance.
4. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words.
5. Place attention grabbing pictures above and within your ad copy. A powerful technique is to use before and after pictures of people using your product.
6. Use a headline that catches the attention of your target audience. One of the most effective ways is to use a free offer as your headline.
7. Make your ad’s keywords and phrases standout by enlarging the text. This technique works wonders with headlines and sub headlines.
8. Make your products list of benefits and features stand out by using a symbol in front of each of them. The symbol could be a dash, solid circle, star, etc.
9. Use sub headlines to break up your ad copy and to capture a skimmers eye. You could make them even more powerful by highlighting them with color.
10. Use attention grabbing adjectives to describe your product. For example sizzling, incredible, high power, ultramodern, killer, eye popping, etc.
Nowadays with online sales letters and advertising you can also include video, flash movies and animations to demonstrate features, convey benefits and also add very powerful testimonials where the person giving the testimonial is actually able to say first hand why they use the particular product or service. Being able to put a face to testimonial makes it very powerful.
More free online copywriting course articles are available at www.copywritingtip.com, where you can also find out how to increase you sales by up to 917% just like one of the clients of Bob Serling did after he applied Bob’s simple step by step ‘Power copywriting for the Internet’ copywriting course program. Become a copywriter with these copywriting secrets and take advantage of freelance writing opportunities.
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