Occasionally, Even When You Are Listed On Page One You Still Do Not Achieve The Trade

March 23rd, 2010 by admin

The whole idea of Online Marketing is to bring in extra business for your company. Otherwise what would be the purpose? Sometimes though, you can go through the whole system with the Website Optimization Company, get on to page one and then just wait. Why is it that once in a while getting on to page one of the Search Engine Placement results still doesn’t bring in the business? The searcher numbers are there, you can see that from the statistics provided by the Website Optimization Company, but you are not getting any extra business.

The first thing to do is to make certain that you have a relatively decent hit counter, ideally one that will not only tell you how many visitors you are getting, but which pages they are viewing, which pages they leave from and how long they spend on the site and each page. The initial answer this will give you is whether people are actually coming to the site. If that is the case then you know the advertising and your snippet are working, the fault must lie elsewhere. If visitors are coming through to the site then the issue is most probably with the content on your site. Does it provide what they were looking for? Does it provide this as quickly as they would like it and are your ordering process or next steps instructions obvious and inviting? It is crucial that visitors to your site know almost instantly what to do if they want to buy something from you, wasting time searching for the right section of the site irritates visitors and entices them to visit a competitor. There could be something wrong with any of these pieces of information and you should check through it all systematically to isolate the problem. The good news is that if your keywords are on page 1 then the reaction to any changes will be very quick. Make sure that you make any changes on their own and then follow the results of the changes. If you do several alterations at once you will not know which was the problem area, or if it was a blend of a few different things.

If your hit counter points out that the visitors are merely not choosing you from the list of 10 Search Engine Placement results then the issue could be the text that the engine is showing within your entry. Or it could be that the wrong keywords have been picked at the outset. The former is easy to solve the latter means that the whole process is wasted and that would be a very great pity indeed. But, before you are hasty and bin the work done to date, review your prospective clients. Is this a purchase that they would make straight away or do they need time to consider the offering, come back and check the website a few times and finally, a month or so later, actually contact you to begin the purchase process. If yours is a product like this, do not anticipate instant results as soon as your site hits page 1.