Is The Idea Of Search Engine Optimization A Talent Or Science

March 16th, 2010 by admin

There is no doubt that the only way to maximise an Internet business is to have a Page one Google search engine listing for the most used keywords that are relevant to the product or service being promoted. There are tried and tested techniques employed by the Online Marketing fraternity, supported by Google’s own advice, that will lead to higher Search Engine Placement and logic would dictate that an eventual page 1 position will be inevitable. Or possibly not.

An knowledgable and reputable Website Optimization Company will confirm to you that it is not always the situation and the reasons for lower than anticipated Search Engine Placement are not always straightforward to pick out or indeed solve.

The basic principles of Online Marketing are well known (although not necessarily well practiced) in that there are quite a lot of on page and off page criteria that the Google robots are programmed to respond to; but if it were simply as easy as that then a industrious website optimization company would merely have to follow the received wisdom as far as page building and keyword positioning was concerned, and voila, all clients could expect their website to be on Page one.

Where this falls down is that although the website design and off-page content will take only you so far (there is no doubt that, as a minimum a successful website should be wholly optimized in this respect); it is the organic growth of the site that makes certain the progression of the site through the Google pages towards the sought after page 1 listing.

Natural development depends on a number of criteria, firstly, understanding buyer conduct and there the most effective keywords used when potential customers are searching for your product or service. Secondly, generating content that accurately and effectively supports that keyword, thirdly offering that content throughout the Internet via the most efficient delivery method (whether that be a third party content site or directly onto sites and blogs valued highly by Google).

The fourth and arguably the most vital criteria is that the quality and delivery of that content, is better than your competitors particularly if you are a Website Optimization Company seeking to advertise your services for example, where arguably the competition for the Page 1 status should be the most fierce.

How though, do you make certain that the content is 100% effective? It has to be pertinent, original and of value to a particular site and also it has to be delivered in enough quantity for it to make a difference amongst the millions of Gigabytes of content out there on the web.

Google however plays is cards close to its chest. There are a number of questions that I have yet to see any concrete answers to, for example, what level of activity and content generation guarantees a place on Page one and what definition of quality does Google apply to it algorithms.

The truth of course is that it is a changing question and the answers rely on the quality and activity of the competition – which is impossible to assess.