Can Search Engine Advertising Actually Provide A Substitute For Old Fashioned Forms Of Advertising So Rapidly?
Old fashioned advertising, like newspaper, journal, radio, TV, mail drops and billboard advertising are currently, to some extent, being replaced by online marketing processes. This is not to say that money is no longer being spent on conventional advertising, it is just no longer all being spent in this sector. TV marketing used to be in the Number One spot for the way in which advertising budget was spent, but now Online Marketing in the UK has moved this to Number Two and taken the Number One spot for itself.
Online marketing consists of different types of advertising which occur over the world wide web, but as it is a fairly new media, all forms of advertising in this way are lumped together under the umbrella of online marketing. Over time, this will almost certainly change, but for now figures are created in this fashion for assessment purposes.
Latest figures show ?1.75bn was spent on internet promotion in the first six months of this year. This increase is about 90 times as much as was spent 11 years ago, when figures were close to ?20 million. Of the ?1.75bn spend, a bit over 1 billion was spent on search advertising, which equates to 60% of all money spent in online advertising.
Companies appreciate that many of their potential clients are now shopping, searching and researching on line, and if they want to ensure they are keeping their customers, they need to have Search Engine Placement in order to remind searchers that they are open for business and why it would be a good idea to shop with them.
With this in mind, they are seeking assistance from a search engine optimization company to help them get a good search engine placement, and keep their customers loyal. They are prepared to pay their Search Engine Optimization Company to do this work for them, which in turn means they do not have the same money to spend on the usual methods of advertising.
There is also the awareness that TV viewers do not want their viewing to be interrupted by adverts, and will often, with the advent of Sky Plus, skip adverts as they watch previously recorded programmes. They no longer, therefore, view this as the best way of reaching a mass audience, whereas use of search engine placement means they are dynamically marketing to the searchers who do want the services they supply.
TV is not, however, dying in the art of promotion, nor are other old fashioned forms, more it is a case of online marketing being a change of focus for organisations who are following their clients online.
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