Becoming a Trusted Expert Through Blogs
As I mentioned in the last post in the series, How to Use the Free Tools Available to Brand Yourself as a Trusted Expert, the next step in using blogs to become a Trusted Expert is to kick off your own blog.
So, how does one decide what to blog about? Well, you might blog about anything actually, but since this series is about the best way to make your online business more successful, I’d advocate that you do it about your business and your products ( niche ). Duh.
Exactly what about your business may be more difficult to decide.
Do some research ( you should really know from your reading / commenting phase ) and see what’s out there in your niche. Is there a gap that you might fill? Is there some information about your class that you believe is necessary to get out there, and that will resonate with your Buyer Personas? Then thatis what your blog should be about.
Now here’s the list youare going to want to know before you start your blog :
* Your Domain ( URL ). Is it going be an extension of your present main website, or will it have a novel name with branding and just point back to your site? Or is your blog going to be the main site? If so , you also must decide what persona and feel you would like your blog to have, that may influence the domain, tagline, and name you select. If you’re already adding your blog to your present site, then you are somewhat limited as to choice, as it should relate back to the original site in some shape. But if your blog is the whole site, then the sky and your inspiration in the limit.
* The tagline remember that both the name and the tagline become searchable, so you want to pick them conscientiously to make sure that you’re indexing under the right keywords for your business.
* The name ( seems easy, but you will potentially spend a little more time coming up with this than all the rest ).
The reason why I am informing you to take a while to come up with these 3 things is this : while you can change them later, as the search engines will reindex a site and you’ll maintain your rankings, but youwill lose something more unsubstantial – the branding and peronsa that you had built with that name or URL.
So, while you can go back and change it afterwards, putting a little thought and effort into it before you start will save everyone a headache and some rebranding after.
Here are the other things you will need to know when starting your own blog :
Your design. There are a lot of software selections out there with customizable interfaces. If you have already got an appear and feel that you like for your website, you can alter it and use it for your blog. Or, if you’d like something a little more stand-alone, you can just use the same colours ( to connect it to your principal site ) but has a very different feel and appear. You can always go back and tweak it later, so don’t stress out about this one as much. Design is much more of a learning experience, and plus you’ll be testing elements to know exactly what your buyers want ( and don’t worry, we’ll get to that part later, too ).
Your voice. Blogs, more than any other kind of writing on the net, have to have a personality. The most successful blogs have their own unique voice that’s so strong that you can almost imagine the person speaking when you’re reading it. And although Ihave done posts on good grammar before, you need to walk a fine line yes, use good grammar and spelling whenpossible, but you may take liberties if it suits your voice. I have used non-good grammar thingies ( see ) where it’s acceptable. But if you keep to good grammar in each other way, itis going to be clear that you are doing otherwise for color and humor instead of that you don’t know any better.
Above all, keep in mind that your blog is supposed to be about you and your business. Don’t try and be something that you are not a big part about being a Trusted Expert is the fact that you are authentic.
final point on this topic… Just start a blog. I am serious here and I highly advocate everyone have a blog that’s on asubject they are keen about and especially if they need to be regarded as an expert in that niche.
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