Ultimately, you can decide which format is the best choice for you, though each winning format has its pros and cons.

The text eZine is the most commonly published. The advantage of this format is that other than writing, you do not require any special skill to use a Word or Notepad program.

While the HTML eZine format requires a certain degree of HTML skills on your part, you can add more sophisticated features to your eZine issues, making them more appealing to your subscriber thus increases your readership value, something that text eZines do not have.

You can decorate your eZine format, change your fonts, include pictures, and more. However, the drawback often faced by HTML eZines is that they often get trapped into spam filters before they reach their subscribers’ inboxes.

The third and least used among the 3 formats is the PDF eZine. Publishing your eZine in PDF format can consume a lot of time and effort on your part but often make up in quality readership

Due to the commitment, PDF eZines are usually published on a monthly basis. The great part, though, is that you can put in your affiliate links in your PDF eZine issue and allow your subscribers to pass the eZine issue around.

Given the choices, however, you do not have to necessarily choose strictly one eZine format, as some eZine publishers today do publish in more than one format.

The most obvious reason publishing an eZine can be the most ideal business to you is that it is so easy to start that any individual can do. There is no need to invest in starting a brick and mortar business or even staff and heavy machines for that matter.

In fact, you can do this from the comfort of your home as the most important thing you will need is an auto responder equipped with broadcast feature. Auto responders such as GetResponse.com and aWeber.com are highly recommended when it comes to publishing your own eZine.

In spite of the low start up cost and monthly fees, you can make money from several profit centers within the spaces of your eZine issues. You can make money from selling advertising space, just to name one.

Most importantly, you get to build your own personal media and spread your marketing influence, making you more valuable to product and service owners thus do not be surprised if you receive Joint Venture proposals every so often.

Given some of the best reasons in the world of Internet Marketing, publishing your own periodical eZine can one of the best money vehicles you will ever acquire or even build.

Web Technologist Specialist (WTS) is the person or a team which is responsible for performing the entire task from Planning to Implementation to Testing and Maintenance. Key Roles of WTS are web design architecture, development and ongoing improvement of corporate website, and providing key inputs into strategic direction.

A web technology specialist is also responsible for communicating with clients, Corporate Marketing, Internet Marketing Program Manager and other key stakeholders to ensure that the site is continually improving, addressing customer needs for process, marketing content, and communication. These activities will result in higher output of website growth; increase the traffic on a website, improve the customer’s experience, increase site usage via click-throughs and ultimately increase conversions. Communication & personal involvement is a key importance of WTS.

A web technology specialist knows how to create a good web site. WTS should have solid organizational skills, strong creative and graphic design abilities, great website design skills and a knowledge of network and operating systems. In addition, WTS integrates projects, communicate, builds a team& ensure that team possesses skills necessary to launch a successful web site.

WTS should,

1. Develop a strong and cohesive website, manage and update content on a consistent timely basis.

2. Drive critical content into the site, including news, performance, change control, and other key web technologies.

3. Maintain the integrity of site, ensuring a consistent customer experience across all content, by providing accurate, relevant data.

4. Assist subject matter experts in writing content suitable for publication, ensuring quality and integrity.

5. Effective identification and prioritization of key levers to improve consumer content and ultimately the customer experience.

6. Continuous evaluation of content and architecture of site based on comparison of available technology and customers needs.