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	<title> &#187; Email Marketing Lessons</title>
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		<title>Essentials for Starting an eZine Publication</title>
		<link>http://www.go4webmarketing.com/goblog/web-marketing/essentials-for-starting-an-ezine-publication-55.php</link>
		<comments>http://www.go4webmarketing.com/goblog/web-marketing/essentials-for-starting-an-ezine-publication-55.php#comments</comments>
		<pubDate>Fri, 15 Aug 2008 18:06:20 +0000</pubDate>
		<dc:creator>stevie</dc:creator>
				<category><![CDATA[Effective Email Marketing]]></category>
		<category><![CDATA[Email Marketing Advice]]></category>
		<category><![CDATA[Email Marketing Lessons]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[ezine publcation]]></category>
		<category><![CDATA[paperless newsletter]]></category>
		<category><![CDATA[Starting an eZine Publication]]></category>

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		<description><![CDATA[Starting your own eZine can be a lot easier than you think. This is because in the most basic necessity, all you really need to get started publishing your own paperless newsletter are wealth of content, auto responder with broadcast feature, and a website (which is optional).
Content. You can compile weeks of content ahead in [...]]]></description>
			<content:encoded><![CDATA[<p>Starting your own eZine can be a lot easier than you think. This is because in the most basic necessity, all you really need to get started publishing your own paperless newsletter are wealth of content, auto responder with broadcast feature, and a website (which is optional).</p>
<p>Content. You can compile weeks of content ahead in advance and slowly dispense them to your subscribers. For example, you can compile 100 short tips in one day and dispense 10 tips once a week. In other words, you can compile 10 weeks worth of content in just one day!</p>
<p>Auto responder. Your auto responder is your asset. You need an auto responder to send your mails and eZine issues to your subscribers and store your data base of people subscribed to your newsletter. Some recommended auto responders include GetResponse.com and aWeber.com.</p>
<p>Website. You may be surprised that this is actually an optional component. In short, there are eZine publishers publishing their newsletters without a website! But of course, having your own website can offer you tremendous advantages, such as the ability to bring in more subscribers and having your newsletter indexed in the top Search Engines.</p>
<p>These are the things you need to get started on publishing your own eZine at its bare minimum. Do not underestimate the little you need, though, because several eZine publishers today succeed well with only an auto responder and contents, with or without a website. And you can, too!</p>
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		<title>Drawbacks to Publishing Your eZine</title>
		<link>http://www.go4webmarketing.com/goblog/email-marketing-lessons/drawbacks-to-publishing-your-ezine-51.php</link>
		<comments>http://www.go4webmarketing.com/goblog/email-marketing-lessons/drawbacks-to-publishing-your-ezine-51.php#comments</comments>
		<pubDate>Fri, 18 Jul 2008 10:23:38 +0000</pubDate>
		<dc:creator>stevie</dc:creator>
				<category><![CDATA[Email Marketing Advice]]></category>
		<category><![CDATA[Email Marketing Lessons]]></category>

		<guid isPermaLink="false">http://www.go4webmarketing.com/goblog/email-marketing-lessons/drawbacks-to-publishing-your-ezine-51.php</guid>
		<description><![CDATA[As with any other types of businesses, publishing your own online newsletter a.k.a. eZine has its share of drawbacks, in spite of the several benefits it offer.
The purpose of this article is not to scare you away with the disadvantages of publishing your own eZine, as the benefits are often more attractive. However, I will [...]]]></description>
			<content:encoded><![CDATA[<p>As with any other types of businesses, publishing your own online newsletter a.k.a. eZine has its share of drawbacks, in spite of the several benefits it offer.</p>
<p>The purpose of this article is not to scare you away with the disadvantages of publishing your own eZine, as the benefits are often more attractive. However, I will also show you how you can easily tackle the cons.</p>
<p>One obvious challenge most beginning eZine publishers face is the creation of eZine content. Creating your own content can be tiresome, especially if you are not a gifted writer and that you run out of ideas every so often that your publishing schedule is threatening you.</p>
<p>A way of taking care of this problem is to create your content in advance. You can compile 30 days worth of content in one day, for example. If you are not blessed with writing skills, you can broker the writing task to capable freelance writers which you can find at places such as <a href="http://www.elance.com/">http://www.elance.com/</a> or <a href="http://www.rentacoder.com/">http://www.rentacoder.com/</a>. While you need to pay for such services, you are at liberty to take the credit for written articles.</p>
<p>Alternatively, you can republish articles from article directories such as <a href="http://ezinearticles.com/">http://ezinearticles.com/</a>. This is a free method you can use in making content, provided you include the resource box of the original author and that the article has republishing rights conveyed.</p>
<p>In conclusion, you can easily tackle the content creation challenge using the mentioned methods that do not require writing on your part, free or paid.</p>
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		<title>The Importance of a Mailing List for Affiliate Marketers</title>
		<link>http://www.go4webmarketing.com/goblog/internet-marketing/the-importance-of-a-mailing-list-for-affiliate-marketers-48.php</link>
		<comments>http://www.go4webmarketing.com/goblog/internet-marketing/the-importance-of-a-mailing-list-for-affiliate-marketers-48.php#comments</comments>
		<pubDate>Sat, 05 Jul 2008 18:43:07 +0000</pubDate>
		<dc:creator>stevie</dc:creator>
				<category><![CDATA[Effective Email Marketing]]></category>
		<category><![CDATA[Email Marketing Lessons]]></category>
		<category><![CDATA[internet marketing]]></category>

		<guid isPermaLink="false">http://www.go4webmarketing.com/goblog/internet-marketing/the-importance-of-a-mailing-list-for-affiliate-marketers-48.php</guid>
		<description><![CDATA[If you are an affiliate marketer who wants to make a comfortable living from referring your prospects to other people’s product or service for decent commissions, then you must consider building your own mailing list.
Building your mailing list of hungry prospects can be one of the best investments you will ever make, as it is [...]]]></description>
			<content:encoded><![CDATA[<p>If you are an affiliate marketer who wants to make a comfortable living from referring your prospects to other people’s product or service for decent commissions, then you must consider building your own mailing list.</p>
<p>Building your mailing list of hungry prospects can be one of the best investments you will ever make, as it is time and effort worth spending on. When you strike on a Joint Venture and have a new product or service to endorse, you can look no further than your own mailing list.</p>
<p>Granted, that most affiliates, as in more than 90 percent of them, are not making money from affiliate programs, but this often results from the same amount of effort focused on least effective methods.</p>
<p>While having your own mailing list is, by a long mile, not the only effective affiliate marketing method, you can make affiliate sales very quickly even in the next few hours after sending a sales message, provided that your mailing list is huge and responsive.</p>
<p>This is often true, because owning your own mailing list for you to endorse products and services to is one of the fastest-producing results, beating other affiliate marketing methods imaginable.</p>
<p>In a nutshell, the affiliate marketer who gets ahead of the pack is the one who owns a huge and responsive mailing list of prospects.</p>
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		<title>Creating Ezine Content Efficiently</title>
		<link>http://www.go4webmarketing.com/goblog/web-marketing/creating-ezine-content-efficiently-53.php</link>
		<comments>http://www.go4webmarketing.com/goblog/web-marketing/creating-ezine-content-efficiently-53.php#comments</comments>
		<pubDate>Tue, 01 Jul 2008 20:55:28 +0000</pubDate>
		<dc:creator>stevie</dc:creator>
				<category><![CDATA[Email Marketing Lessons]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[Creating Ezine Content Efficiently]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://www.go4webmarketing.com/goblog/web-marketing/creating-ezine-content-efficiently-53.php</guid>
		<description><![CDATA[Creating your own content can be a challenge if you publish your own online newsletter or eZine.
However, regardless of any topic you are publishing on, types of contents can be generally divided into four categories, namely factual content, short tips, mini stories and case studies.
Other than writing your own content, you can get your own [...]]]></description>
			<content:encoded><![CDATA[<p>Creating your own content can be a challenge if you publish your own online newsletter or eZine.</p>
<p>However, regardless of any topic you are publishing on, types of contents can be generally divided into four categories, namely factual content, short tips, mini stories and case studies.</p>
<p>Other than writing your own content, you can get your own unique content the quick and easy way by organizing an interview with an expert or leader in the topic.</p>
<p>Very often, this can be done for free and since the interviewee is writing out most of the content, there is nothing else for you to do other than giving the interviewee something valuable in exchange (maybe a meal!).</p>
<p>Now if you have money to spare, you can hire a ghostwriter to write your content for you without taking any credit. Recommended professional marketplaces where you can seek ghostwriters include <a href="http://www.elance.com/">http://www.elance.com/</a> and <a href="http://www.rentacoder.com/">http://www.rentacoder.com/</a>.</p>
<p>Another little known and underused method in getting your own content is via public domains. If you are not familiar with the term &#8220;public domain&#8221;, &#8220;public domain&#8221; simply means anything that is NOT protected under US copyright law.</p>
<p>This includes ALL works published before 1923 and, under certain conditions, works published up to 1978. And in this case, we are referring “works” to written materials such as reports, articles and books.</p>
<p>Republishing and repackaging public domain information can help you save time and effort from creating new ideas and content as they are readily available. On top of that, you do not have to pay royalties or copyright fees on that work.</p>
<p>If you fancy the idea of publishing content without any writing on your part, this method is for you.</p>
]]></content:encoded>
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		<item>
		<title>Starting a Web Marketing Business</title>
		<link>http://www.go4webmarketing.com/goblog/web-marketing/starting-a-web-marketing-business-45.php</link>
		<comments>http://www.go4webmarketing.com/goblog/web-marketing/starting-a-web-marketing-business-45.php#comments</comments>
		<pubDate>Thu, 22 May 2008 22:21:02 +0000</pubDate>
		<dc:creator>stevie</dc:creator>
				<category><![CDATA[Email Marketing Lessons]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[internet business]]></category>
		<category><![CDATA[make money]]></category>

		<guid isPermaLink="false">http://www.go4webmarketing.com/goblog/web-marketing/starting-a-web-marketing-business-45.php</guid>
		<description><![CDATA[To set up your business in the Internet marketing world, you need to have the knowledge and the ways and means to go along with to sell your products. We want to help you to make money without spending a lot of money and time. Unlike starting a business in the “Real World”, there is [...]]]></description>
			<content:encoded><![CDATA[<p>To set up your business in the Internet marketing world, you need to have the knowledge and the ways and means to go along with to sell your products. We want to help you to make money without spending a lot of money and time. Unlike starting a business in the “Real World”, there is no rent to pay or equipment to buy when starting an online business. In fact, most online businesses can be started for under $100 !</p>
<p>One of the best ways to promote your website or business is to work together with others to achieve mutually beneficial outcomes. No matter what size or type of business, or how well financed, Web sites share common problems. Plus, with many Internet businesses, there’s no inventory to deal with, and no employees to worry about.</p>
<p>If you are involved in an online marketing business, chances are you&#8217;ve heard about the importance of writing articles for your business. After writing them you need a system that distributes them to publishers all over the internet. A number  of web sites offer a distribution service viw their srever. Others sell desktop applications for the same purpose.</p>
<p>Affordable internet marketing consulting and business planning dervices are available to help you and your company develop a strategic plan to build a profitable business. Working together as a team, is the best way to provide a full line of web services to help ensure the success of your website.</p>
<p>Network Marketing is a win win type business. You can succeed in mlm (network marketing), and many will show you how. Some provide superior ebusiness and search engine marketing solutions. Nearly 8,500 new ventures start every day .</p>
<p>Most people who want to start an Internet Business do not have a clue on what to do. They simply jump into the bandwagon with whoever promised them a goldmine in less than 2 or 3 weeks. There are some unknown risks in business and on the internet that we cannot foresee which can reduce results, but scuh amazing claims seldom if ever come true.</p>
<p>The first action is to bring your business into the 21st century with a well designed web site incorporating a full e-commerce solution. Many service providers in this offer; hosting, multiple language translations and site promotion.</p>
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		<title>Benefit from These Four Marketing Lessons</title>
		<link>http://www.go4webmarketing.com/goblog/email-marketing-lessons/benefit-from-these-four-marketing-lessons-40.php</link>
		<comments>http://www.go4webmarketing.com/goblog/email-marketing-lessons/benefit-from-these-four-marketing-lessons-40.php#comments</comments>
		<pubDate>Tue, 19 Feb 2008 07:15:05 +0000</pubDate>
		<dc:creator>stevie</dc:creator>
				<category><![CDATA[Email Marketing Lessons]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://www.go4webmarketing.com/goblog/email-marketing-lessons/benefit-from-these-four-marketing-lessons-40.php</guid>
		<description><![CDATA[By Debbie LaChusa.





Email Marketing Dec07
5 Email Marketing Lessons You Can Benefit From
Tip! Implementation ? IF you don&#8217;t have an Online Marketing Manager to do this for you, I recommend purchasing some type of an Email Marketing software.  This will help you manage your list receive statistics from each email campaign and more importantly protect [...]]]></description>
			<content:encoded><![CDATA[<p>By Debbie LaChusa.</p>
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<h2>Email Marketing Dec07</h2>
<h3>5 Email Marketing Lessons You Can Benefit From</h3>
<div style='float: right; width: 100px; padding: 5px; margin: 5px; background-color: #FFFFCC;'><font size=1><font color='#cc0000'><b>Tip!</b></font> Implementation ? IF you don&#8217;t have an Online Marketing Manager to do this for you, I recommend purchasing some type of an Email Marketing software.  This will help you manage your list receive statistics from each email campaign and more importantly protect you from any possible spam complaints.</font></div>
<p>When I first started my small business marketing consulting business in 1998, I knew cultivating relationships was key to growing my business and getting new clients.</p>
<p>I knew I would need a way to stay in touch with the people I met at networking events, as well as my past clients, friends and business colleagues in order to facilitate referrals.</p>
<p><b>So I started sending out a monthly text email called &#8220;Tips &#038; Trends.&#8221;</b></p>
<p>It consisted of a brief &#8220;hello&#8221; message and a link to a page on my web site with information on a current marketing trend I&#8217;d read about and some helpful marketing tips.</p>
<p>This whole process was pretty crude. I managed it out of Microsoft Outlook and my goal was never to build a big list, but rather to stay in touch with people I already knew.</p>
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<p><b>And you know what? It worked.</b></p>
<p>For five years, 100% of my small business marketing clients came from referrals from people who received those emails. I am confident these are people I would have lost touch with otherwise. That was my first taste of email marketing, and I was hooked.</p>
<p><b>Fast-forward to 2004 and the launch of my new small business marketing venture, 10stepmarketing.</b></p>
<p>Email marketing was the first marketing tactic I selected. At this point however I realized my goal had to be to build a massive list of prospects. I needed to do more than simply stay in touch with the people I already knew, I needed to attract lots of new<br />
 prospects.</p>
<div style='float: right; width: 100px; padding: 5px; margin: 5px; background-color: #FFFFCC;'><font size=1><font color='#cc0000'><b>Tip!</b></font> Start using a permission-based email marketing software that allows you to easily create newsletters, automatically manage subscribes, unsubscribes, bounces, and view reporting statistics like opens and clickthroughs.</font></div>
<p><b>So I focused much of my marketing on writing and publishing my ezine, and building my list.</b></p>
<p>I took the same articles I was publishing in my ezine each week and started posting them in free article directories on the web. And I started offering a free gift to encourage my web site visitors to subscribe.</p>
<p><b>And the rest as they say is history.</b></p>
<p>Email marketing has been one of my primary marketing vehicles. It has helped me create a presence on the web with little monetary investment. And it has enabled me to build a large following of prospects who are interested in what I have to offer.</p>
<div style='float: left; width: 100px; padding: 5px; margin: 5px; background-color: #FFFFCC;'><font size=1><font color='#cc0000'><b>Tip!</b></font> Always ask your customer&#8217;s permission to add them to your Email marketing list.    2.</font></div>
<p><b>So what lessons have I learned in my eight years of email marketing? </b></p>
<p>Here are 5 of them:</p>
<p><b>(1)</b> Email marketing is the easiest, cheapest way to stay in touch and generate referrals.</p>
<p><b>(2)</b> Put an opt-in box on every page of your website to build your list quicker.</p>
<p><b>(3)</b> Write and post lots of articles on the web to drive traffic and build your list for free.</p>
<p><b>(4)</b> Offer a free gift to encourage more of your web site visitors to join your list.</p>
<div style='float: right; width: 100px; padding: 5px; margin: 5px; background-color: #FFFFCC;'><font size=1><font color='#cc0000'><b>Tip!</b></font> My Email Marketing messages were boring and sleep inducing  (which is not really the ego strokes I am looking for).</font></div>
<p><b>(5)</b> Be aware of spam trigger words and avoid them at all costs so your email messages get delivered.</p>
<p>Even with the newer technologies such as RSS, podcasting and blogging, I believe email marketing will continue to be a popular and effective way to generate prospects and build relationships.</p>
<p>After all, relationship marketing isn&#8217;t new, it&#8217;s always been effective, and our goal as small business marketers and business owners is to use whatever technology is available to us, and is used by our prospects and clients, to stay in touch with them and to serve them.</p>
<p>(C) Copyright 2006 Debbie LaChusa, 10stepmarketing</p>
<p>Debbie LaChusa created <a target="_new" href="http://www.10stepmarketing.com/guidebook.htm">The 10stepmarketing System</a> to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free 10-week <a target="_new" href="http://www.10stepmarketing.com/ezine.htm">Marketing E-Course</a> when you subscribe to the free, weekly 10stepmarketing Ezine at <a target="_new" href="http://www.10stepmarketing.com/">http://www.10stepmarketing.com</a>.</p>
<p>
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